Website Redesign Feedback Workflow | Reviewer

Why website redesigns need better feedback tools

A website redesign touches every part of a business. Marketing cares about messaging. Sales wants the right CTAs. The CEO has opinions about the hero image. Engineering needs to know what is feasible. And the designer is stuck in the middle, trying to collect all of this input without losing their mind.

The typical process looks like this: export mockups from Figma, paste them into a Google Doc or attach them to an email, and ask people to “let me know what you think.” What follows is a scattered mess — replies in different threads, contradictory comments with no visual reference, and a follow-up meeting where half the feedback gets repeated because nobody read the email.

Website redesign feedback needs to be visual, centralized, and structured. That is exactly what Reviewer provides.

How Reviewer streamlines website redesign reviews

Reviewer gives every stakeholder a simple way to say exactly what they think about every page of your redesign. No design tool experience required. No accounts to create. Just a link, a mockup, and a pin.

Page-by-page precision

Upload your homepage mockup, your about page, your pricing page, and your blog layout as separate files. Each page gets its own set of pinned comments. When the marketing director says “this headline doesn’t match our positioning,” the pin is sitting right on the headline in question. No confusion about which page, which section, or which element.

Before-and-after context

One of the hardest parts of a website redesign is helping stakeholders understand what is changing and why. Upload screenshots of the current site alongside your new mockups. Reviewers see both versions and can give feedback with full context. “The old navigation had six items and it worked — why does the new one have three?” becomes a productive conversation instead of a vague objection.

Everyone reviews the same way

In a typical redesign project, you need input from people with wildly different technical skills. The developer lives in Figma. The copywriter works in Google Docs. The client has never opened a design tool in their life. Reviewer levels the playing field. Everyone gets the same simple interface: open the link, look at the design, click where you want to comment, type your feedback. No training, no onboarding, no friction.

Organizing a multi-page redesign review

A full website redesign can involve dozens of pages and multiple design directions. Here is how to keep feedback manageable:

Group pages by priority. Start with the homepage and key landing pages. Get alignment on the core design direction before moving to secondary pages. This prevents the common trap of reviewing 20 pages at once and drowning in conflicting feedback.

Name files clearly. When you upload mockups, use descriptive filenames: homepage-v2.png, pricing-desktop.png, blog-post-mobile.png. Reviewers should know exactly what they are looking at without any explanation.

Review responsive designs separately. Export desktop, tablet, and mobile versions as individual files. Mixing breakpoints in a single review creates confusion. Let stakeholders focus on one viewport at a time.

Set expectations per round. Tell reviewers what kind of feedback you need at each stage. Round one: layout and structure. Round two: colors, typography, and imagery. Round three: final polish and copy. This prevents someone from wordsmithing headlines when you are still deciding whether the hero section should have a video background.

Common website redesign review scenarios

• Agency presenting concepts to a client — upload two or three homepage directions and let the client compare them side by side
• In-house designer aligning with marketing — share landing page mockups and get copy feedback pinned to the exact sections that need changes
• Freelancer delivering a site redesign — send one review link instead of a 40-slide PDF, and get structured feedback back instead of a bulleted email
• Development handoff review — upload final approved mockups so the dev team can flag implementation questions before writing code

Start collecting website redesign feedback

Upload your page mockups, share the link, and start getting pinned feedback from every stakeholder. It is free, it takes 30 seconds, and your reviewers never need to create an account. Try Reviewer now.