Brand Manager Review Workflow

The challenge

Brand managers review visual assets from multiple sources — internal design teams, external agencies, freelancers — across multiple channels. Without a centralized review process, brand inconsistencies slip through: wrong logos, off-palette colors, incorrect taglines. Each fix costs time and damages brand trust.

Reviewer gives brand managers a single channel for visual reviews. Upload agency deliverables, internal designs, or vendor materials and share a review link. Pin feedback directly on brand elements that need correction — the wrong shade of blue, an outdated logo, a missing disclaimer.

Approval workflows make brand sign-off explicit. Each asset gets a clear approved or rejected status. Agencies and designers know exactly what's cleared for use and what needs revision.

For brand campaigns with multiple creative directions, A/B comparison mode helps brand managers choose between concepts. See options side by side and pick the direction that best represents the brand.

How it works

1. Receive deliverables

   Agencies or designers share their work as image files — ads, social posts, packaging, collateral.

2. Upload to Reviewer

   Upload all assets to a single review session. Everything the brand team needs to review is in one place.

3. Review for brand compliance

   Pin comments on any brand violations — incorrect logos, wrong colors, tone issues. Every note points directly at the problem.

4. Approve or reject

   Each asset gets a clear status. Agencies know what's approved and what to fix. No ambiguity.

Common scenarios

• Reviewing agency campaign deliverables for brand guideline compliance
• Approving seasonal marketing materials across multiple channels
• Checking franchise or partner materials for brand consistency

Related resources

• Design Feedback for Brand Managers
• Agency Brand Review Use Case
• Feedback for Brand Assets
• Design Approval Workflow Tool