Marketing Team Review Workflow

The challenge

Marketing teams produce a high volume of visual content — social posts, blog headers, email designs, ad creatives, event materials. Each piece needs review from content writers, brand managers, and sometimes legal. Without a structured review tool, feedback is scattered across Slack, email, and meetings. Assets ship with errors or stall in review for days.

Reviewer centralizes marketing design reviews. Upload your campaign assets — all sizes, all channels — and share one link with everyone who needs to review. Content writers check copy, brand managers check visual identity, and legal checks compliance, all in the same review session.

Pin annotations ensure feedback is specific. Instead of 'the headline doesn't work,' a reviewer pins a comment directly on the headline and suggests an alternative. Every piece of feedback has visual context.

Approval workflows track which assets are cleared for publishing. When you're managing dozens of assets per campaign, knowing exactly which pieces are approved prevents the wrong version from going live.

How it works

1. Upload campaign assets

   Upload all campaign visuals — social posts, ads, email designs, web banners — to a single review session.

2. Share with reviewers

   Send the review link to content writers, brand managers, legal, and leadership. They review in-browser.

3. Collect focused feedback

   Each reviewer pins feedback on their area of expertise. All comments are organized in one place.

4. Approve and publish

   Once all stakeholders approve, publish with confidence. The approval trail is documented.

Common scenarios

• Reviewing a social media content calendar with the marketing team
• Getting legal approval on promotional materials before publication
• Collecting feedback on event signage and booth designs from multiple stakeholders

Related resources

• Marketing Collateral Approval
• Feedback for Social Media Graphics
• Feedback for Ad Creatives
• Design Feedback for Brand Managers